Senior Designer/ Art Director, BBC Studios Creative
The Brief
A full 360 campaign to drive ATV and engagement throughout the series globally. The show was to be positioned as the latest, big Natural History landmark. Creatively, the challenge was to visually represent the continent of Asia and all it encapsulates within one standalone hero image, alongside a suite of episode specific images.
Campaign Concept
A world from one continent.
A series of images that focus on the intrinsic link between animals and their habitat. Each animal is shown as strong and heroic as it emerges out of the landscape.
A series of images that focus on the intrinsic link between animals and their habitat. Each animal is shown as strong and heroic as it emerges out of the landscape.
