Design Lead/ Art Director, BBC Studios Creative
The Brief
Produce a suite of campaign imagery to launch the new series. To celebrate the 25th series the
artwork needed to take on a different look and feel to previous key art as well as reveal the
return of an iconic character.
artwork needed to take on a different look and feel to previous key art as well as reveal the
return of an iconic character.
Campaign Concept
It takes two to find the truth.
A cinematic-style key art image to celebrate the milestone. We chose to highlight the legacy of the show through incorporating elements of the title sequence, which also were a thematic element of this series’ storyline.
A cinematic-style key art image to celebrate the milestone. We chose to highlight the legacy of the show through incorporating elements of the title sequence, which also were a thematic element of this series’ storyline.
Art Direction
Inspiration, references and design scamps
Inspiration, references and design scamps
