Senior Designer/ Art Director, BBC Studios Creative
The Brief
Create a suite of assets that position AGGGTM as the new, fresh detective show of 2024. The artwork needed to position the series as having broad audience appeal but also taking into consideration the core audience; fans of the book, fans of Emma Myers and fans of smart, characterful detective shows. Visually, the artwork needed to quickly convey Pip as a teenage detective.
Campaign Concept
An A+ Detective.
Through identifying visuals within the production design that signify detective work, we produced a singular image of the female lead next to her hand-made bedroom evidence board.
Through identifying visuals within the production design that signify detective work, we produced a singular image of the female lead next to her hand-made bedroom evidence board.
