Design Lead/ Art Director, BBC Studios Creative
The stripes on The Doctor's T-Shirt have become synonymous with her particular incarnation of the character. As this was to be last series for Jodie Whittaker, we chose to use her costume as a visual device across all touch points. We used the iconic stripes to represent time and space throughout the campaign, playing with their form as an additional storytelling device.
I took the lead in art directing the visual look across all touchpoints, including key art and social assets.
WINNER: The Drum Awards, Best High Impact Campaign
WINNER: The Drum Awards, Music and Entertainment Campaign
GOLD: Promax Europe, Social Media Campaign for a Programme
GOLD: Promax Europe, Best Integrated Marketing Campaign for a Programme
SILVER: Creative Circle, Best Integrated Campaign
WINNER: Series Mania, Best Creative Campaign
WINNER: The Lovie Awards, Best Integrated Campaign (People's Choice)
BRONZE: The Lovie Awards, Best Integrated Campaign