Designer, BBC Studios Creative
A new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market.
I worked as part of the design team delivering a brand that connected with the target audience – eclectic, curious free thinkers who embrace having their own views challenged. The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
Awards
GRAPHITE PENCIL: D&AD, Branding
SILVER: Creative Circle, Best Brand Identity
SILVER: Promax North America, 360 Campaign Brand Image
SHORTLISTED: ACD Awards, Brand/Communication Design
