Designer, BBC Studios Creative
A new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market.
I worked as part of the design team delivering a brand that connected with the target audience – eclectic, curious free thinkers who embrace having their own views challenged. The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
![](https://cdn.myportfolio.com/60559ad92efec9ee963a5af3d86974b7/9456a632-aba7-4919-b88e-8407b002fbbe_rw_1920.jpg?h=15957121ce34557975ba2287824ec1a5)
![](https://cdn.myportfolio.com/60559ad92efec9ee963a5af3d86974b7/2e7cb0b1-9d3a-448b-b249-af0aa2805f7e_rw_1920.png?h=9281281076c16ce0c9c15273bf7a5d24)
![](https://cdn.myportfolio.com/60559ad92efec9ee963a5af3d86974b7/9e642d4b-38d7-43f8-a901-09df58c81cfd_rw_1920.jpg?h=eff434c634d8ec977ed8abd0814ab36e)
![](https://cdn.myportfolio.com/60559ad92efec9ee963a5af3d86974b7/c7a4fab6-1721-4878-9255-9c7c537e58b0_rw_3840.jpg?h=33edbf52ac5119213229a3d1fefc15d2)
Awards
GRAPHITE PENCIL: D&AD, Branding
SILVER: Creative Circle, Best Brand Identity
SILVER: Promax North America, 360 Campaign Brand Image
SHORTLISTED: ACD Awards, Brand/Communication Design