Designer, BBC Studios Creative
The Brief
Produce a brand identity for a new streaming service from the BBC. Offering world-class content on culture, politics and ideas for the US and Canadian market.
Solution
Reframe your world view.
A modern interpretation of editorial style, the flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. The digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexpected connections between them.
A modern interpretation of editorial style, the flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. The digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexpected connections between them.
Awards
GRAPHITE PENCIL: D&AD, Branding
SILVER: Creative Circle, Best Brand Identity
SILVER: Promax North America, 360 Campaign Brand Image
SHORTLISTED: ACD Awards, Brand/Communication Design
